Customer relationship management - concept, strategy, and tools
- Författare
- Werner J. Reinartz V. Kumar
- (V. Kumar, Werner Reinartz., Previous edition: 2012., Includes bibliographical references and index.)
- Genre
- Bibliografi, Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Springer | 2017 | Tyskland, Berlin | 1 volume illustrations (black and white, and colour) 26 cm. | 978-3-662-55380-0 |